Full Stack Digital Marketing Mastery
About This Course
🌟 Full Stack Digital Marketing Mastery – Course Description
Welcome to Full Stack Digital Marketing Mastery – the most practical, project-based digital marketing course designed to turn beginners into full-stack marketers.
Whether you’re a student, entrepreneur, freelancer, or working professional, this comprehensive course is crafted to help you learn, apply, and launch real-world digital campaigns across SEO, Ads, WordPress, Social Media, and more.
🚀 What You’ll Learn
This 60+ class curriculum is broken down into 12 high-impact modules that blend theory with hands-on practice. You’ll learn to:
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Purchase & configure domains and hosting like a pro
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Build beautiful WordPress websites using Elementor
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Optimize websites with powerful SEO strategies
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Launch Google Ads & Social Media campaigns with measurable results
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Use Mailchimp for email automation and list segmentation
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Track and analyze user behavior using Google Analytics
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Explore monetization via Google AdSense & Affiliate Marketing
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Grow YouTube channels and connect them with AdSense
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Pitch and work with influencers in growing online brands
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Start your freelancing journey with the right tools and strategy
🧑🎓 Who Is This Course For?
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Beginners who want to learn digital marketing from scratch
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Students & job seekers looking to gain industry-relevant skills
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Freelancers who want to scale up their service offerings
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Business owners aiming to manage or scale their online presence
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Career switchers stepping into the digital industry
🧩 Course Highlights
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60+ Hours of practical training
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12 Core Modules + Final Project
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Tools Covered: WordPress, Elementor, Google Ads, Canva, InVideo, Mailchimp, Google Analytics, GSC, etc.
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Step-by-step live project execution
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Final assessment & performance evaluation
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Course completion certificate from Pathxcel
🎓 By the End of the Course:
You will have launched your own website, set up real ad campaigns, optimized SEO, built a portfolio, and monetized content—all with industry tools and best practices.
Learning Objectives
Material Includes
- Step-by-step video lectures
- Downloadable resource guides (PDFs)
- Practice assignments for each module
- Demo campaigns and templates
- Final project brief and evaluation criteria
- Access to community discussion/support group
Requirements
- No prior experience required
- A laptop or desktop with internet access
- Willingness to learn and apply concepts practically
- Basic understanding of using websites and social platforms
Target Audience
- Students wanting to enter the digital marketing field
- Job seekers looking to upskill for marketing roles
- Freelancers and digital nomads
- Entrepreneurs aiming to grow their business online
- Content creators and YouTubers
- Career switchers entering the digital world
Curriculum
Module 1: Domain & Hosting
Basics of domain and hosting
How to buy domain + hosting
Connecting domain to hosting
Module 2: WordPress Web Design
Module 3: SEO
Module 4: Google Ads
Module 5: Social Media Marketing
Module 6: Email Marketing
Module 7: Google Analytics
Module 8: Affiliate Marketing
Module 9: Google Adsense
Module 10: YouTube Marketing
Module 11: Freelancing
Module 12: Influencer Marketing
Final Project & Assessment
Your Instructors
pathxcel
See more
Material Includes
- Step-by-step video lectures
- Downloadable resource guides (PDFs)
- Practice assignments for each module
- Demo campaigns and templates
- Final project brief and evaluation criteria
- Access to community discussion/support group